Religious branding and the quest to meet consumer needs: Joel Osteen's "Message of Hope"
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| Format: | Chapter/Article |
| Language: | English |
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2015
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Religion and the marketplace in the United States
Year: 2015, Pages: 215-239 |
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| Author Notes: | Katja Rakow |
| ISBN: | 9780199361809 9780199361793 |
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