The relativity of consumer decision making: psychological distance, construal level, evaluation mode and framing
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| Main Author: | |
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| Format: | Book/Monograph Thesis |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis: http://d-nb.info/1077445466/04
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| Author Notes: | vorgelegt von Tobias Krüger |
| Item Description: | Enth. Zeitschriftenaufsätze |
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