Casting light on energy efficiency: evidence on consumer inattention and imperfect information

We investigate consumer inattention and imperfect information regarding the financial benefits of energy-efficient lighting using a randomized controlled trial with 1084 observations. Results suggest that subjects generally know about cost savings of light-emitting diode (LED) bulbs - the central li...

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Hauptverfasser: Rodemeier, Matthias (VerfasserIn) , Löschel, Andreas (VerfasserIn) , Kube, Roland (VerfasserIn)
Dokumenttyp: Article (Journal)
Sprache:Englisch
Veröffentlicht: 24 May 2017
In: Applied economics letters
Year: 2017, Jahrgang: 24, Pages: 1-13
ISSN:1466-4291
DOI:10.1080/13504851.2017.1332742
Online-Zugang:Verlag, Volltext: http://dx.doi.org/10.1080/13504851.2017.1332742
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Verfasserangaben:Matthias Rodemeier, Andreas Löschel, Roland Kube
Beschreibung
Zusammenfassung:We investigate consumer inattention and imperfect information regarding the financial benefits of energy-efficient lighting using a randomized controlled trial with 1084 observations. Results suggest that subjects generally know about cost savings of light-emitting diode (LED) bulbs - the central lighting technology of the future - but largely underestimate the magnitude of these savings. As a result, stated willingness-to-pay for an LED bulb increases on average by 2.53€ through the provision of information on expected lifetime costs. Additional evidence hints at further consumer confusion about attribute differences between lighting technologies.
Beschreibung:Gesehen am 17.07.2017
Beschreibung:Online Resource
ISSN:1466-4291
DOI:10.1080/13504851.2017.1332742