Pseudocontingencies in consumer choice: preference for prevalent product categories decreases with decreasing set quality
Building on theorizing about contingency inferences, the present research deals with the impact of product category prevalence on consumer choice. We argue that a category's prevalence in the choice set can signal high quality, but the validity depends on the aggregate quality of the choice set...
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| Main Authors: | , |
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| Format: | Article (Journal) |
| Language: | English |
| Published: |
5 September 2017
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| In: |
Journal of behavioral decision making
Year: 2017, Volume: 30, Issue: 5, Pages: 1193-1205 |
| ISSN: | 1099-0771 |
| DOI: | 10.1002/bdm.2034 |
| Online Access: | Verlag, Pay-per-use, Volltext: http://dx.doi.org/10.1002/bdm.2034 Verlag, Pay-per-use, Volltext: http://onlinelibrary.wiley.com/doi/10.1002/bdm.2034/abstract 
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| Author Notes: | Tobias Vogel and Florian Kutzner |