Creating a chinese 'Miele'?: asymmetries in the consumer perception of Chinese and German brands

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Bibliographic Details
Main Author: Jungbluth, Cora (Author)
Format: Article (Journal)
Language:English
Published: 2010
In: International journal of Asian business and information management
Year: 2010, Volume: 1, Issue: 4, Pages: 30-42
ISSN:1947-9638
Online Access: Get full text
Author Notes:Cora Jungbluth

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