Creating a chinese 'Miele'?: asymmetries in the consumer perception of Chinese and German brands
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| Main Author: | |
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| Format: | Article (Journal) |
| Language: | English |
| Published: |
2010
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| In: |
International journal of Asian business and information management
Year: 2010, Volume: 1, Issue: 4, Pages: 30-42 |
| ISSN: | 1947-9638 |
| Online Access: |
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| Author Notes: | Cora Jungbluth |
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