Personalisation in mass media communication: British online news between public and private
It seems to be a truism that today's news media present the news in a more personal and direct way than print newspapers some twenty-five years ago. However, it is far from obvious, how this can be described linguistically. This study develops a model that integrates and differentiates between...
Gespeichert in:
| Weitere Verfasser: | |
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| Dokumenttyp: | Book/Monograph Hochschulschrift |
| Sprache: | Englisch |
| Veröffentlicht: |
Amsterdam
John Benjamins Publishing Company
2014
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| Schriftenreihe: | Pragmatics & beyond / New series
N.S., 240 |
| In: |
Pragmatics & beyond / New series (N.S., 240)
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| Schlagworte: | |
| Online-Zugang: | Aggregator, lizenzpflichtig: https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=688206 Aggregator, Inhaltsverzeichnis: http://www.gbv.de/dms/bowker/toc/9789027270832.pdf 
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| Verfasserangaben: | Daniela Landert |
MARC
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| 520 | |a It seems to be a truism that today's news media present the news in a more personal and direct way than print newspapers some twenty-five years ago. However, it is far from obvious, how this can be described linguistically. This study develops a model that integrates and differentiates between the various facets of personalisation from a linguistic point of view. It includes 1) contexts that involve the audience by inviting direct interaction and through the use of visual elements; 2) the focus on private individuals who are personally affected by news events; and 3) the use of communicative i | ||
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