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Towards customer-induced service orchestration: requirements for the next step of customer orientation

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This position paper acknowledges that customer orientation is a key requirement for companies to be competitive in the marketplace. Customer orientation has led to concepts, such as personalization, one-to-one-marketing, mass customization and co-creation, which all strive for a strong alignment of...

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Main Authors: Alt, Rainer (Author) , Ehmke, Jan Fabian (Author) , Haux, Reinhold (Author) , Henke, Tino (Author) , Mattfeld, Dirk C. (Author) , Oberweis, Andreas (Author) , Paech, Barbara (Author) , Winter, Alfred (Author)
Format: Article (Journal)
Language:English
Published: 06 March 2019
In: Electronic markets
Year: 2019, Volume: 29, Issue: 1, Pages: 79-91
ISSN:1422-8890
DOI:10.1007/s12525-019-00340-3
Online Access:Verlag, Volltext: https://doi.org/10.1007/s12525-019-00340-3
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Author Notes:Rainer Alt · Jan Fabian Ehmke · Reinhold Haux · Tino Henke · Dirk Christian Mattfeld · Andreas Oberweis · Barbara Paech · Alfred Winter
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Towards customer-induced service orchestration: requirements for the next step of customer orientation by Alt, Rainer (Author) , Ehmke, Jan Fabian (Author) , Haux, Reinhold (Author) , Henke, Tino (Author) , Mattfeld, Dirk C. (Author) , Oberweis, Andreas (Author) , Paech, Barbara (Author) , Winter, Alfred (Author) ,


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