The Philani MOVIE study: a cluster-randomized controlled trial of a mobile video entertainment-education intervention to promote exclusive breastfeeding in South Africa

BACKGROUND: In South Africa, rates of exclusive breastfeeding remain low and breastfeeding promotion is a national health priority. Mobile health and narrative entertainment-education are recognized strategies for health promotion. In-home counseling by community health workers (CHWs) is a proven br...

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Main Authors: Adam, Maya (Author) , McMahon-Rössle, Shannon A. (Author) , Bärnighausen, Till (Author)
Format: Article (Journal)
Language:English
Published: 2 April 2019
In: BMC health services research
Year: 2019, Volume: 19
ISSN:1472-6963
DOI:10.1186/s12913-019-4000-x
Online Access:Verlag, Volltext: http://dx.doi.org/10.1186/s12913-019-4000-x
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Author Notes:Maya Adam, Mark Tomlinson, Ingrid Le Roux, Amnesty E. LeFevre, Shannon A. McMahon, Jamie Johnston, Angela Kirton, Nokwanele Mbewu, Stacy-Leigh Strydom, Charles Prober and Till Bärnighausen
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The Philani MOVIE study: a cluster-randomized controlled trial of a mobile video entertainment-education intervention to promote exclusive breastfeeding in South Africa by Adam, Maya (Author) , Tomlinson, Mark (Author) , Le Roux, Ingrid (Author) , McMahon-Rössle, Shannon A. (Author) , Bärnighausen, Till (Author) ,

BioMed Central 2019 Universitätsbibliothek Heidelberg 2019

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