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Bridging the electricity saving intention-behavior gap: A German field experiment with a smart meter website

We investigated whether a combination of prompted commitment, implementation information, and guided process monitoring would facilitate bridging the intention-behavior gap in electricity saving. In a neighborhood of new housing, user interaction with a smart meter web portal was analyzed and the ef...

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Bibliographic Details
Main Authors: Mack, Birgit (Author) , Tampe-Mai, Karolin (Author) , Kouros, Jens (Author) , Roth, Frederick (Author) , Taube, Oliver (Author) , Diesch, Eugen (Author)
Format: Article (Journal)
Language:English
Published: 2019
In: Energy research & social science
Year: 2019, Volume: 53, Pages: 34-46
ISSN:2214-6326
DOI:10.1016/j.erss.2019.01.024
Online Access:Verlag, Volltext: https://doi.org/10.1016/j.erss.2019.01.024
Verlag: http://www.sciencedirect.com/science/article/pii/S2214629618308387
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Author Notes:Birgit Mack, Karolin Tampe-Mai, Jens Kouros, Frederick Roth, Oliver Taube, Eugen Diesch

MARC

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520 |a We investigated whether a combination of prompted commitment, implementation information, and guided process monitoring would facilitate bridging the intention-behavior gap in electricity saving. In a neighborhood of new housing, user interaction with a smart meter web portal was analyzed and the effect of portal usage on electricity consumption was evaluated. The information architecture of the web portal was designed following principles derived from a stage model of self-regulated behavioral change. The design focused on prompting commitment to saving tips and supporting their implementation. Users that committed themselves to at least one saving tip were higher in pre-baseline goal intention than users that did not. The act of committing to saving tips, together with continued self-monitoring of the process of tip implementation, was predictive of a significant saving effect. Thus, for motivated users techniques inducing commitment to action and guiding towards implementation of the action plan seem effective in generating electricity savings. 
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