Subsidizing unit donations: matches, rebates, and discounts compared
An influential result in the literature on charitable giving is that matching subsidies dominate rebate subsidies in raising funds. We investigate whether this result extends to 'unit donation' schemes, a popular alternative form of soliciting donations. There, the donors' choices are...
Gespeichert in:
| Hauptverfasser: | , , , , |
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| Dokumenttyp: | Book/Monograph Arbeitspapier |
| Sprache: | Englisch |
| Veröffentlicht: |
Heidelberg
Heidelberg University, Department of Economics
[2020]
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| Ausgabe: | This version: October 7, 2020 |
| Schriftenreihe: | AWI discussion paper series
no. 697 (December 2020) |
| In: |
AWI discussion paper series (no. 697 (December 2020))
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| DOI: | 10.11588/heidok.00029236 |
| Schlagworte: | |
| Online-Zugang: | Verlag, kostenfrei: https://www.uni-heidelberg.de/md/awi/forschung/dp_697.pdf Resolving-System, kostenfrei: https://doi.org/10.11588/heidok.00029236 Resolving-System, kostenfrei: http://hdl.handle.net/10419/235020 Resolving-System: https://nbn-resolving.org/urn:nbn:de:bsz:16-heidok-292365 Langzeitarchivierung Nationalbibliothek: https://d-nb.info/122450058X/34 Verlag, kostenfrei: http://www.ub.uni-heidelberg.de/archiv/29236 
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| Verfasserangaben: | Johannes Diederich, Catherine C. Eckel, Raphael Epperson, Timo Goeschl, Philip J. Grossman |
| Zusammenfassung: | An influential result in the literature on charitable giving is that matching subsidies dominate rebate subsidies in raising funds. We investigate whether this result extends to 'unit donation' schemes, a popular alternative form of soliciting donations. There, the donors' choices are about the number of units of a charitable good to fund at a given unit price, rather than the amount of money to give. Comparing matches and rebates as well as simple discounts on the unit price, we find no evidence of dominance in our online experiment: The three subsidy types are equally effective overall. At a more disaggregate level, rebates lead to a higher likelihood of giving while matching and discount subsidies lead to larger donations by donors. This suggests that charities using a unit donation scheme enjoy additional degrees of freedom in choosing a subsidy type. Rebates merit additional consideration if the primary goal is to attract donors. |
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| Beschreibung: | Online Resource |
| DOI: | 10.11588/heidok.00029236 |