An entertainment-education approach to prevent COVID-19 spread: study protocol for a multi-site randomized controlled trial

Entertainment-education (E-E) media can improve behavioral intent toward health-related practices. In the era of COVID-19, millions of people can be reached by E-E media without requiring any physical contact. We have designed a short, wordless, animated video about preventive COVID-19 behaviors tha...

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Bibliographic Details
Main Authors: Vandormael, Alain (Author) , Adam, Maya (Author) , Greuel, Merlin (Author) , Bärnighausen, Till (Author)
Format: Article (Journal)
Language:English
Published: 15 December 2020
In: Trials
Year: 2020, Volume: 21
ISSN:1468-6694
DOI:10.1186/s13063-020-04942-7
Online Access:Verlag, kostenfrei, Volltext: https://doi.org/10.1186/s13063-020-04942-7
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Author Notes:Alain Vandormael, Maya Adam, Merlin Greuel and Till Bärnighausen
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Summary:Entertainment-education (E-E) media can improve behavioral intent toward health-related practices. In the era of COVID-19, millions of people can be reached by E-E media without requiring any physical contact. We have designed a short, wordless, animated video about preventive COVID-19 behaviors that can be rapidly distributed through social media channels to a global audience. The E-E video’s effectiveness, however, remains unclear.
Item Description:Gesehen am 19.01.2021
Physical Description:Online Resource
ISSN:1468-6694
DOI:10.1186/s13063-020-04942-7