Design preferences for global scale: a mixed-methods study of “glocalization” of an animated, video-based health communication intervention

Designing health communication interventions for global scaling promotes health literacy and facilitates rapid global health messaging. Limited literature explores preferences for animation prototypes and other content characteristics across participants in different global regions. Prior research u...

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Main Authors: Adam, Maya (Author) , Chase, Rachel P. (Author) , McMahon-Rössle, Shannon A. (Author) , Kuhnert, Kira-Leigh (Author) , Johnston, Jamie (Author) , Ward, Victoria (Author) , Prober, Charles G. (Author) , Bärnighausen, Till (Author)
Format: Article (Journal)
Language:English
Published: 25 June 2021
In: BMC public health
Year: 2021, Volume: 21, Pages: 1-12
ISSN:1471-2458
DOI:10.1186/s12889-021-11043-w
Online Access:Verlag, lizenzpflichtig, Volltext: https://doi.org/10.1186/s12889-021-11043-w
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Author Notes:Maya Adam, Rachel P. Chase, Shannon A. McMahon, Kira-Leigh Kuhnert, Jamie Johnston, Victoria Ward, Charles Prober and Till Bärnighausen

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