Lottery attractiveness and presentation mode of probability and value information

The attractiveness of lotteries that vary in p (probability) and o (outcome) depends on the presentation mode of p and o information. Extending previous findings on temporally experienced p, we manipulate the numerically stated versus spatially experienced format of both p (graphical presentation of...

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Hauptverfasser: Fiedler, Klaus (VerfasserIn) , Unkelbach, Christian (VerfasserIn)
Dokumenttyp: Article (Journal)
Sprache:Englisch
Veröffentlicht: 2011
In: Journal of behavioral decision making
Year: 2011, Jahrgang: 24, Heft: 1, Pages: 99-115
ISSN:1099-0771
DOI:10.1002/bdm.685
Online-Zugang:Verlag, lizenzpflichtig, Volltext: https://doi.org/10.1002/bdm.685
Verlag, lizenzpflichtig, Volltext: https://onlinelibrary.wiley.com/doi/abs/10.1002/bdm.685
Volltext
Verfasserangaben:Klaus Fiedler and Christian Unkelbach

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520 |a The attractiveness of lotteries that vary in p (probability) and o (outcome) depends on the presentation mode of p and o information. Extending previous findings on temporally experienced p, we manipulate the numerically stated versus spatially experienced format of both p (graphical presentation of a distribution of lottery tickets in an urn) and o (distribution of money notes). Lottery attractiveness ratings were sensitive to the expected value (EV), but p received more weight than o at constant EV levels (p-dominance). Both EV sensitivity and p-dominance were enhanced for experienced p and numerical o. This format particularly revealed the unattractiveness of low-p lotteries. Experiencing p was functional in terms of accuracy and high-risk avoidance, but only when the task environments rendered p diagnostic of EV. The presentation mode manipulations did not affect the initial perception stage but the relative weighting of p and o in the final judgment integration stage. Copyright © 2010 John Wiley & Sons, Ltd. 
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