Young adults’ images of abstaining and drinking: prototype dimensions, correlates and assessment methods

This research investigated contents of actor and abstainer prototypes with regard to young adults? social drinking combining quantitative and qualitative approaches (adjective ratings, N = 300; open answers, N = 90). Exploratory and confirmatory factor analyses yielded two factors (sociability/hedon...

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Hauptverfasser: Zimmermann, Friederike (VerfasserIn) , Sieverding, Monika (VerfasserIn)
Dokumenttyp: Article (Journal)
Sprache:Englisch
Veröffentlicht: 2011
In: Journal of health psychology
Year: 2011, Jahrgang: 16, Heft: 3, Pages: 410-420
ISSN:1461-7277
DOI:10.1177/1359105310373412
Online-Zugang:Verlag, lizenzpflichtig, Volltext: https://doi.org/10.1177/1359105310373412
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Verfasserangaben:Friederike Zimmermann & Monika Sieverding

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520 |a This research investigated contents of actor and abstainer prototypes with regard to young adults? social drinking combining quantitative and qualitative approaches (adjective ratings, N = 300; open answers, N = 90). Exploratory and confirmatory factor analyses yielded two factors (sociability/hedonism, responsibility) in both prototypes, confirmed by qualitative data. Given the importance for intention and willingness to drink alcohol, interventions should focus on the factor ?sociability/hedonism? of the actor and the abstainer prototype to reduce heavy drinking; addressing ?responsibility? may be ineffective. Participants? evaluations appeared to be less prone to mean tendencies subsequent to open answers compared with adjective scales. 
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