Cover Image

How to design the ask?: funding units vs. giving money

Show other versions (4)

Unit donations are an alternative fundraising scheme in which potential donors choose how many units of a charitable good to fund, rather than just giving money. Based on evidence from an online experiment with 8,673 participants, we demonstrate that well-designed unit donation schemes can significa...

Full description

Saved in:
Bibliographic Details
Main Authors: Diederich, Johannes (Author) , Epperson, Raphael (Author) , Goeschl, Timo (Author)
Format: Book/Monograph Working Paper
Language:English
Published: Heidelberg Universitätsbibliothek Heidelberg 20 Sep. 2023
Edition:This version: August 22, 2023
Series:AWI discussion paper series no. 731 (August 2023)
In: AWI discussion paper series (no. 731 (August 2023))

DOI:10.11588/heidok.00033827
Subjects:
Graue Literatur
Online Access:Resolving-System, kostenfrei: https://nbn-resolving.de/urn:nbn:de:bsz:16-heidok-338271
Resolving-System, kostenfrei: http://dx.doi.org/10.11588/heidok.00033827
Verlag, kostenfrei, Volltext: http://www.ub.uni-heidelberg.de/archiv/33827
Verlag, kostenfrei: http://archiv.ub.uni-heidelberg.de/volltextserver/33827/1/Diederich_Epperson_Goeschl_2023_dp731.pdf
Resolving-System, kostenfrei: https://nbn-resolving.org/urn:nbn:de:bsz:16-heidok-338271
Langzeitarchivierung Nationalbibliothek, kostenfrei: https://d-nb.info/1303178575/34
Resolving-System, kostenfrei: https://hdl.handle.net/10419/283378
Get full text
Author Notes:Johannes Diederich, Raphael Epperson, Timo Goeschl
Description
Summary:Unit donations are an alternative fundraising scheme in which potential donors choose how many units of a charitable good to fund, rather than just giving money. Based on evidence from an online experiment with 8,673 participants, we demonstrate that well-designed unit donation schemes can significantly boost giving above and beyond the standard money donation scheme. A decomposition of the underlying mechanisms shows patterns consistent with the conjecture that unit donations increase impact salience and leverage donors' cognitive biases by changing the metric of the donation space. Managers need to weigh the potential fundraising benefits of a unit scheme against some important challenges, such as expert handling of the choice of unit sizes.
Physical Description:Online Resource
DOI:10.11588/heidok.00033827

Similar Items