How to design the ask?: funding units vs. giving money
Unit donations are an alternative fundraising scheme in which potential donors choose how many units of a charitable good to fund, rather than just giving money. Based on evidence from an online experiment with 8,673 participants, we demonstrate that well-designed unit donation schemes can significa...
Gespeichert in:
| Hauptverfasser: | , , |
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| Dokumenttyp: | Book/Monograph Arbeitspapier |
| Sprache: | Englisch |
| Veröffentlicht: |
Heidelberg
Universitätsbibliothek Heidelberg
20 Sep. 2023
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| Ausgabe: | This version: August 22, 2023 |
| Schriftenreihe: | AWI discussion paper series
no. 731 (August 2023) |
| In: |
AWI discussion paper series (no. 731 (August 2023))
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| DOI: | 10.11588/heidok.00033827 |
| Schlagworte: | |
| Online-Zugang: | Resolving-System, kostenfrei: https://nbn-resolving.de/urn:nbn:de:bsz:16-heidok-338271 Resolving-System, kostenfrei: http://dx.doi.org/10.11588/heidok.00033827 Verlag, kostenfrei, Volltext: http://www.ub.uni-heidelberg.de/archiv/33827 Verlag, kostenfrei: http://archiv.ub.uni-heidelberg.de/volltextserver/33827/1/Diederich_Epperson_Goeschl_2023_dp731.pdf Resolving-System, kostenfrei: https://nbn-resolving.org/urn:nbn:de:bsz:16-heidok-338271 Langzeitarchivierung Nationalbibliothek, kostenfrei: https://d-nb.info/1303178575/34 Resolving-System, kostenfrei: https://hdl.handle.net/10419/283378 
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| Verfasserangaben: | Johannes Diederich, Raphael Epperson, Timo Goeschl |
| Zusammenfassung: | Unit donations are an alternative fundraising scheme in which potential donors choose how many units of a charitable good to fund, rather than just giving money. Based on evidence from an online experiment with 8,673 participants, we demonstrate that well-designed unit donation schemes can significantly boost giving above and beyond the standard money donation scheme. A decomposition of the underlying mechanisms shows patterns consistent with the conjecture that unit donations increase impact salience and leverage donors' cognitive biases by changing the metric of the donation space. Managers need to weigh the potential fundraising benefits of a unit scheme against some important challenges, such as expert handling of the choice of unit sizes. |
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| Beschreibung: | Online Resource |
| DOI: | 10.11588/heidok.00033827 |