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How to design the ask?: funding units vs. giving money

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Unit donations are an alternative fundraising scheme in which potential donors choose how many units of a charitable good to fund rather than just giving money. Based on evidence from an online experiment with 8,673 participants, we demonstrate that well-designed unit donation schemes can significan...

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Bibliographic Details
Main Authors: Epperson, Raphael (Author) , Diederich, Johannes (Author) , Goeschl, Timo (Author)
Format: Article (Journal)
Language:English
Published: 2025
Edition:Online ahead of print
In: Management science
Year: 2025, Volume: 71, Issue: 4, Pages: 2830-2846
ISSN:1526-5501
DOI:10.1287/mnsc.2021.00157
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Online Access:Resolving-System, kostenfrei, Volltext: https://doi.org/10.1287/mnsc.2021.00157
Verlag, kostenfrei, Volltext: https://pubsonline.informs.org/doi/10.1287/mnsc.2021.00157
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Author Notes:Raphael Epperson, Johannes Diederich, Timo Goeschl
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How to design the ask?: funding units vs. giving money by Diederich, Johannes (Author) , Epperson, Raphael (Author) , Goeschl, Timo (Author) ,


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How to design the ask?: Funding units vs. giving money by Diederich, Johannes (Author) , Epperson, Raphael (Author) , Goeschl, Timo (Author) ,


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Book/Monograph Working Paper Online Resource

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