The presenter's paradox revisited: an evaluation mode account
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| Main Authors: | , , |
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| Format: | Article (Journal) |
| Language: | English |
| Published: |
01 October 2014
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| In: |
Journal of consumer research
Year: 2014, Volume: 41, Issue: 4, Pages: 1127-1136 |
| ISSN: | 0093-5301 |
| Subjects: | |
| Online Access: |
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| Author Notes: | Tobias Krüger, André Mata, Max Ihmels |
| ISSN: | 0093-5301 |
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