The presenter's paradox revisited: an evaluation mode account
Gespeichert in:
| Hauptverfasser: | , , |
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| Dokumenttyp: | Article (Journal) |
| Sprache: | Englisch |
| Veröffentlicht: |
01 October 2014
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| In: |
Journal of consumer research
Year: 2014, Jahrgang: 41, Heft: 4, Pages: 1127-1136 |
| ISSN: | 0093-5301 |
| Schlagworte: | |
| Online-Zugang: |
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| Verfasserangaben: | Tobias Krüger, André Mata, Max Ihmels |
MARC
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