The relativity of consumer decision making: psychological distance, construal level, evaluation mode and framing
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| Main Author: | |
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| Format: | Book/Monograph Thesis |
| Language: | English |
| Published: |
Heidelberg
[2015]
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| DOI: | 10.11588/heidok.00019488 |
| Subjects: | |
| Online Access: | kostenfrei Volltext Volltext kostenfrei Unbekannt 
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| Author Notes: | Tobias Krüger |
| Item Description: | Enthält 4 Beiträge |
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| Physical Description: | Online Resource |
| DOI: | 10.11588/heidok.00019488 |