Identitätspositionierungen der DAX-30-Unternehmen: die sprachliche Konstruktion von Selbstbildern
Companies trade not only in raw materials and services but also systematically create factual, non-physical realities, such as identity, as part of their object worlds. To understand the linguistic quest for self-image and corporate identity, this study analyzes symbolic systems in companies’ repres...
Gespeichert in:
| 1. Verfasser: | |
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| Dokumenttyp: | Book/Monograph Hochschulschrift |
| Sprache: | Deutsch |
| Veröffentlicht: |
Berlin Boston
De Gruyter
[2015]
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| Schriftenreihe: | Sprache und Wissen
Band 21 |
| In: |
Sprache und Wissen (Band 21)
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| DOI: | 10.1515/9783110432879 |
| Schlagworte: | |
| Online-Zugang: | Verlag, Volltext: http://dx.doi.org/10.1515/9783110432879 Resolving-System, lizenzpflichtig, Volltext: https://doi.org/10.1515/9783110432879 Verlag, lizenzpflichtig: https://www.degruyterbrill.com/isbn/9783110432879 Verlag, Cover: http://www.degruyterbrill.com/doc/cover/9783110432879.jpg Cover: https://www.degruyterbrill.com/doc/cover/9783110432879.jpg Verlag, Cover: https://www.degruyterbrill.com/cover/covers/9783110432879.jpg Verlag, Cover: https://www.degruyterbrill.com/document/cover/isbn/9783110432879/original 
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| Verfasserangaben: | Simone Burel |
| Zusammenfassung: | Companies trade not only in raw materials and services but also systematically create factual, non-physical realities, such as identity, as part of their object worlds. To understand the linguistic quest for self-image and corporate identity, this study analyzes symbolic systems in companies’ representational texts, including slogans and mission statements. |
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| Beschreibung: | Online Resource |
| ISBN: | 9783110432879 |
| DOI: | 10.1515/9783110432879 |
| Zugangseinschränkungen: | Restricted Access |