Golden arches and iron cages: McDonaldization and the poverty of cultural pessimism at the end of the 20th century
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| Main Authors: | , |
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| Format: | Chapter/Article |
| Language: | English |
| Published: |
1999
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| In: |
Resisting McDonaldization
Year: 1999, Pages: 22-40 |
| Online Access: |
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| Author Notes: | Christiane Bender; Gianfranco Poggi |
| ISBN: | 0761955178 0761955186 |
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