Bridging the electricity saving intention-behavior gap: A German field experiment with a smart meter website
We investigated whether a combination of prompted commitment, implementation information, and guided process monitoring would facilitate bridging the intention-behavior gap in electricity saving. In a neighborhood of new housing, user interaction with a smart meter web portal was analyzed and the ef...
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| Main Authors: | , , , , , |
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| Format: | Article (Journal) |
| Language: | English |
| Published: |
2019
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| In: |
Energy research & social science
Year: 2019, Volume: 53, Pages: 34-46 |
| ISSN: | 2214-6326 |
| DOI: | 10.1016/j.erss.2019.01.024 |
| Online Access: | Verlag, Volltext: https://doi.org/10.1016/j.erss.2019.01.024 Verlag: http://www.sciencedirect.com/science/article/pii/S2214629618308387 
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| Author Notes: | Birgit Mack, Karolin Tampe-Mai, Jens Kouros, Frederick Roth, Oliver Taube, Eugen Diesch |
| Summary: | We investigated whether a combination of prompted commitment, implementation information, and guided process monitoring would facilitate bridging the intention-behavior gap in electricity saving. In a neighborhood of new housing, user interaction with a smart meter web portal was analyzed and the effect of portal usage on electricity consumption was evaluated. The information architecture of the web portal was designed following principles derived from a stage model of self-regulated behavioral change. The design focused on prompting commitment to saving tips and supporting their implementation. Users that committed themselves to at least one saving tip were higher in pre-baseline goal intention than users that did not. The act of committing to saving tips, together with continued self-monitoring of the process of tip implementation, was predictive of a significant saving effect. Thus, for motivated users techniques inducing commitment to action and guiding towards implementation of the action plan seem effective in generating electricity savings. |
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| Item Description: | Gesehen am 15.10.2019 |
| Physical Description: | Online Resource |
| ISSN: | 2214-6326 |
| DOI: | 10.1016/j.erss.2019.01.024 |