A review and taxonomy of choice architecture techniques

We present a taxonomy of choice architecture techniques that focus on intervention design, as opposed to the underlying cognitive processes that make an intervention work. We argue that this distinction will facilitate further empirical testing and will assist practitioners in designing intervention...

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Bibliographic Details
Main Authors: Münscher, Robert (Author) , Vetter, Max (Author) , Scheuerle, Thomas (Author)
Format: Article (Journal)
Language:English
Published: 2016
In: Journal of behavioral decision making
Year: 2016, Volume: 29, Issue: 5, Pages: 511-524
ISSN:1099-0771
DOI:10.1002/bdm.1897
Online Access:Verlag, lizenzpflichtig, Volltext: https://doi.org/10.1002/bdm.1897
Verlag, lizenzpflichtig, Volltext: https://onlinelibrary.wiley.com/doi/abs/10.1002/bdm.1897
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Author Notes:Robert Münscher, Max Vetter and Thomas Scheuerle
Description
Summary:We present a taxonomy of choice architecture techniques that focus on intervention design, as opposed to the underlying cognitive processes that make an intervention work. We argue that this distinction will facilitate further empirical testing and will assist practitioners in designing interventions. The framework is inductively derived from empirically tested examples of choice architecture and consists of nine techniques targeting decision information, decision structure, and decision assistance. An inter-rater reliability test demonstrates that these techniques can be used in an intersubjectively replicable way to describe sample choice architectures. We conclude by discussing limitations of the framework and key issues concerning the use of the techniques in the development of new choice architectures. Copyright © 2015 John Wiley & Sons, Ltd.
Item Description:Published online 2015
Gesehen am 02.10.2020
Physical Description:Online Resource
ISSN:1099-0771
DOI:10.1002/bdm.1897