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Animated, video entertainment-education to improve vaccine confidence globally during the COVID-19 pandemic: an online randomized controlled experiment with 24,000 participants

Science-driven storytelling and entertainment-education (E-E) media demonstrate potential for promoting improved attitudes and behavioral intent towards health-related practices. Months after the outbreak of coronavirus disease 2019 (COVID-19), emerging research highlights the essential role of inte...

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Main Authors: Chen, Simiao (Author) , Forster, Sebastian (Author) , Yang, Juntao (Author) , Yu, Fengyun (Author) , Jiao, Lirui (Author) , Gates, Jennifer (Author) , Wang, Zhuoran (Author) , Liu, Haitao (Author) , Chen, Qiushi (Author) , Geldsetzer, Pascal (Author) , Wu, Peixin (Author) , Wang, Chen (Author) , McMahon-Rössle, Shannon A. (Author) , Bärnighausen, Till (Author) , Adam, Maya (Author)
Format: Article (Journal)
Language:English
Published: 19 February 2022
In: Trials
Year: 2022, Volume: 23, Pages: 1-10
ISSN:1468-6694
DOI:10.1186/s13063-022-06067-5
Online Access:Verlag, kostenfrei, Volltext: https://doi.org/10.1186/s13063-022-06067-5
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Author Notes:Simiao Chen, Sebastian Forster, Juntao Yang, Fengyun Yu, Lirui Jiao, Jennifer Gates, Zhuoran Wang, Haitao Liu, Qiushi Chen, Pascal Geldsetzer, Peixin Wu, Chen Wang, Shannon McMahon, Till Bärnighausen and Maya Adam
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Summary:Science-driven storytelling and entertainment-education (E-E) media demonstrate potential for promoting improved attitudes and behavioral intent towards health-related practices. Months after the outbreak of coronavirus disease 2019 (COVID-19), emerging research highlights the essential role of interventions to improve public confidence in the COVID-19 vaccine. To improve vaccine confidence, we designed three short, animated videos employing three research-informed pedagogical strategies. These can be distributed globally through social media platforms, because of their wordless and culturally accessible design. However, the effectiveness of short, animated storytelling videos, deploying various pedagogic strategies, needs to be explored across different global regions.
Item Description:Gesehen am 16.05.2022
Physical Description:Online Resource
ISSN:1468-6694
DOI:10.1186/s13063-022-06067-5

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