The portrayal of older people's social participation on German prime-time TV advertisements
We investigated the portrayal of older people's social participation on TV advertisements according to a set of theoretically meaningful indicators from communication science and gerontology.
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| Hauptverfasser: | , , |
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| Dokumenttyp: | Article (Journal) |
| Sprache: | Englisch |
| Veröffentlicht: |
November 23, 2009
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| In: |
The journals of gerontology. Series B, Psychological sciences, social sciences
Year: 2010, Jahrgang: 65B, Heft: 1, Pages: 97-106 |
| ISSN: | 1758-5368 |
| DOI: | 10.1093/geronb/gbp084 |
| Online-Zugang: | Resolving-System, lizenzpflichtig, Volltext: https://doi.org/10.1093/geronb/gbp084 Verlag, lizenzpflichtig, Volltext: https://academic.oup.com/psychsocgerontology/article/65B/1/97/544364 
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| Verfasserangaben: | Eva-Marie Kessler, Clemens Schwender, and Catherine E. Bowen |
| Zusammenfassung: | We investigated the portrayal of older people's social participation on TV advertisements according to a set of theoretically meaningful indicators from communication science and gerontology. |
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| Beschreibung: | Gesehen am 09.03.2023 |
| Beschreibung: | Online Resource |
| ISSN: | 1758-5368 |
| DOI: | 10.1093/geronb/gbp084 |