The portrayal of older people's social participation on German prime-time TV advertisements
We investigated the portrayal of older people's social participation on TV advertisements according to a set of theoretically meaningful indicators from communication science and gerontology.
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article (Journal) |
| Language: | English |
| Published: |
November 23, 2009
|
| In: |
The journals of gerontology. Series B, Psychological sciences, social sciences
Year: 2010, Volume: 65B, Issue: 1, Pages: 97-106 |
| ISSN: | 1758-5368 |
| DOI: | 10.1093/geronb/gbp084 |
| Online Access: | Resolving-System, lizenzpflichtig, Volltext: https://doi.org/10.1093/geronb/gbp084 Verlag, lizenzpflichtig, Volltext: https://academic.oup.com/psychsocgerontology/article/65B/1/97/544364 
|
| Author Notes: | Eva-Marie Kessler, Clemens Schwender, and Catherine E. Bowen |
| Summary: | We investigated the portrayal of older people's social participation on TV advertisements according to a set of theoretically meaningful indicators from communication science and gerontology. |
|---|---|
| Item Description: | Gesehen am 09.03.2023 |
| Physical Description: | Online Resource |
| ISSN: | 1758-5368 |
| DOI: | 10.1093/geronb/gbp084 |